The Great British Carnival has been produced with support from the Passion Project, reaching nearly 600,000 people to date. It grew out of the experience of the artists and cultural producers of the London 2012 Festival’s Rio-London Carnival Exchange, where a delegation of Britain’s leading carnival artists visited Rio de Janeiro to collaborate with their Brazilian counterparts and develop a new carnival performance. It was then commissioned for the London 2012 Festival and presented at the One Hackney Festival and Thames Festival.
The Great British Carnival's mission is to showcase excellence in UK carnival arts, support artistic ambition, promote appreciation of the art form to new audiences and encourage participation in traditional and contemporary carnival arts practice.
We recognised the opportunity to create a new carnival event in the Queen Elizabeth Olympic Park during the same summer of the World Cup in Brazil in 2014 and midway between the London 2012 and Rio 2016 Olympic Games would expose a global audience to carnival. This provided a unique opportunity to demonstrate that Great British Carnival is an internationally recognised, quality product. We are delighted to be supported by the Mayor of London who has made the creation of a new carnival in the park a major objective of the Great London Authority’s Cultural Strategy.